Is it ultra-processed?
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Is Itsu Rice cake ultra-processed?

Puffed rice cakes with black chocolate Sold in the United Kingdom

Pack of Itsu Rice cake

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 6 ingredients
  • 2 additives
  • Nutri-Score E

Less processed puffed rice cakes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

dark chocolate 60%, sugar, cocoa mass, cocoa butter, emulsifier (soya lecithin)

Additives: E322 Lecithins , E322i Lecithin

As written on the pack

dark chocolate (60%) (sugar, cocoa mass, cocoa butter*, emulsifier: soya lecithin

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 12 puffed rice cakes with black chocolate

From least to most processed, this one ranks 4th. 92% of the puffed rice cakes with black chocolate here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 12 puffed rice cakes with black chocolate, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5060262488522, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.