Is it ultra-processed?
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Is Hero Seeded Bread ultra-processed?

553 g Multigrain sliced breads Sold in the United States

Pack of Hero Seeded Bread

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 24 ingredients
  • 3 additives
  • Nutri-Score A

Less processed multigrain sliced breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Water, Resistant Wheat Starch, Wheat Protein, Yeast, Wheat Bran, Olive Oil, Contains less than 2% of Wheat Germ, Jerusalem Artichoke Fiber, Vinegar, Salt, Fava Bean Protein, Raisin Juice Concentrate, Flax Seeds, Sunflower Kernels, Millet, Pumpkin Seeds, Guar Gum, Flaxseed, Sunflower Lecithin, Ascorbic Acid, Wheat Flour, Wheat Flour, Natural Flavors, Enzymes

Additives: E322 Lecithins , E322i Lecithin , E412 Guar gum

As written on the pack

Water, Resistant Wheat Starch, Wheat Protein, Yeast, Wheat Bran, Olive Oil, Contains less than 2% of Wheat Germ, Jerusalem Artichoke Fiber, Vinegar, Salt, Fava Bean Protein, Raisin Juice Concentrate, Flax Seeds, Sunflower Seed Kernels, Millet, Pumpkin Seeds, Guar Gum, Milled Flaxseed, Sunflower Lecithin, Ascorbic Acid, Cultured Wheat Flour, Wheat Flour, Natural Flavors, Enzymes

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E412 Guar gum Guar gum is a thickener ground from the seeds of the guar plant.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 59 multigrain sliced breads

From least to most processed, this one ranks 48th. 80% of the multigrain sliced breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 59 multigrain sliced breads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0860008222374, last edited 27 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.