Is it ultra-processed?
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Is Happy Shopper Onion rings ultra-processed?

70 g Crisps Sold in the United Kingdom

Pack of Happy Shopper Onion rings

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 25 ingredients
  • 4 additives
  • Nutri-Score D

Less processed crisps

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Maize 42%, High Oleic Sunflower Oil, Onion Flavouring (Onion, Dextrose, Sugar, Salt, Yeast Extract, Garlic, Flavouring, Cocoa Powder, Paprika, Onion Extract, Acids (Citric Acid, Malic Acid), Colour (Paprika Extract)), Wheat Semolina 14%, Rice Flour 5%, Colour (Paprika Extract), Salt, Emulsifier (mono- and DiGlycerides of Fatty Acids)

Additives: E160c Paprika extract , E296 Malic acid , E330 Citric acid , E471 Mono- and diglycerides of fatty acids

As written on the pack

Maize (42%), High Oleic Sunflower Oil, Fried Onion Flavouring (Onion Powder, Dextrose, Sugar, Salt, Yeast Extract, Garlic Powder, Flavouring, Cocoa Powder, Paprika, Onion Extract, Acids (Citric Acid, Malic Acid), Colour (Paprika Extract)), Wheat Semolina (14%), Rice Flour (5%), Colour (Paprika Extract), Salt, Emulsifier (Mono - and Di-Glycerides of Fatty Acids).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salty snacks Products in the category "Salty snacks" are at least group 3.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 1,471 crisps

From least to most processed, this one ranks 1320th. 64% of the crisps here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,471 crisps, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5020379150798, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.