Is it ultra-processed?
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Is Happiee! Plant-based shrimpiee ultra-processed?

180g Meat analogues Sold in the United Kingdom

Pack of Happiee! Plant-based shrimpiee

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 26 ingredients
  • 7 additives
  • Nutri-Score C

Less processed meat analogues

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Water, Sunflower Oil, Starch (Potato, Wheat), Sugar, Thickener (Methyl Cellulose), Modified Starch (Modified Tapioca Starch 2.5%), Wheat Fibre, Konjac Flour 1%, Salt, Anticaking Agent (Calcium Carbonate), Seasoning (Salt, Sugar, Hydrolyzed Wheat Protein, Yeast Extract, Cabbage), Natural Flavouring, Colour (Paprika Extract), Raising Agent (Sodium Carbonate)

Additives: E14XX Modified Starch , E160c Paprika extract , E170 Calcium carbonates , E170i Calcium carbonate , E461 Methyl cellulose , E500 Sodium carbonates , E500i Sodium carbonate

As written on the pack

Water, Sunflower Oil, Starch (Potato, Wheat), Sugar, Thickener (Methyl Cellulose), Modified Starch (Modified Tapioca Starch 2,5%), Wheat Fibre, Konjac Flour 1%, Salt, Anticaking Agent (Calcium Carbonate), Seasoning (Salt, Sugar, Hydrolyzed Wheat Protein, Yeast Extract, Cabbage Extract), Natural Flavouring, Colour (Paprika Extract), Raising Agent (Sodium Carbonate).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E14xx Modified Starch Modified starches (E1400 to E1452) are starches treated physically, with enzymes or chemically so that they thicken and hold up to heating, freezing or acidity better than ordinary starch.
  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • E170 Calcium carbonates Calcium carbonate is chalk.
  • E461 Methyl cellulose Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
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  • Thickener Thickeners, often gums or modified starches, make liquids more viscous so that a product feels richer than its ingredients alone would make it.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Anti-caking agent Anti-caking agents are substances which reduce the tendency of individual particles of a foodstuff to adhere to one another.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 512 meat analogues

From least to most processed, this one ranks 481st. 80% of the meat analogues here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 512 meat analogues, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5070002344773, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.