Is Gü Victoria Sponge Cake Pots ultra-processed?

148g Cakes Sold in the United Kingdom

Pack of Gü Victoria Sponge Cake Pots

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 43 ingredients
  • 11 additives
  • Nutri-Score E

Less processed cakes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Cream, raspberries, sugar (processing marker), rapeseed oil, glucose syrup (ultra-processing marker), water, whole EGG, WHEAT flour (WHEAT flour, calcium, iron, niacin, thiamine), soft brown sugar, whole MILK, modified starch (ultra-processing marker), rice flour, palm oil, demerara sugar (processing marker), potato starch (processing marker), tapioca starch (processing marker), cornflour, maize flour, lemon juice concentrate, raising agent (sodium diphosphate (ultra-processing marker), sodium bicarbonate, ammonium bicarbonate), blackcurrant, WHEAT flour, preservative (processing marker) (potassium sorbate (processing marker)), MILK protein (ultra-processing marker), agar (ultra-processing marker), thickener (ultra-processing marker) (gellan gum (ultra-processing marker)), sea salt (processing marker), invert sugar syrup (ultra-processing marker), buckwheat flour, natural flavouring (ultra-processing marker), salt (processing marker), acidity regulator (citric acid)

Additives: E14XX Modified Starch , E202 Potassium sorbate , E330 Citric acid , E406 Agar , E418 Gellan gum , E450 Diphosphates , E450iii Tetrasodium diphosphate , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate , E503 Ammonium carbonates , E503ii Ammonium hydrogen carbonate

As written on the pack

Cream (MILK), raspberries, sugar, rapeseed oil, glucose syrup, water, pasteurised whole EGG, WHEAT flour (WHEAT flour, calcium, iron, niacin, thiamine), soft brown sugar, whole MILK, modified starch, rice flour, palm oil, demerara sugar, potato starch, tapioca starch, cornflour, maize flour, lemon juice concentrate, raising agent (sodium diphosphate, sodium bicarbonate, ammonium bicarbonate), blackcurrant juice concentrate, wholemeal WHEAT flour, preservative (potassium sorbate), MILK protein powder, agar, thickener (gellan gum), sea salt, invert sugar syrup, buckwheat flour, natural flavouring, salt, acidity regulator (citric acid).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E14xx Modified Starch Modified starches (E1400 to E1452) are starches treated physically, with enzymes or chemically so that they thicken and hold up to heating, freezing or acidity better than ordinary starch.
  • E406 Agar A food additive used to dissolve, dilute, disperse or otherwise physically modify a food additive or nutrient without altering its function -and without exerting any technological effect itself- in order to facilitate its handling, application or use of the food additive or nutrient.
  • E418 Gellan gum Stabilisers are substances which make it possible to maintain the physico-chemical state of a foodstuff; stabilisers include substances which enable the maintenance of a homogenous dispersion of two or more immiscible substances in a foodstuff, substances which stabilise, retain or intensify an existing colour of a foodstuff and substances which increase the binding capacity of the food, including the formation of cross-links between proteins enabling the binding of food pieces into re-constituted food.
  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Thickener Thickeners, often gums or modified starches, make liquids more viscous so that a product feels richer than its ingredients alone would make it.
Show 1 more
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
6 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • E202 Potassium sorbate Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 377 cakes

From least to most processed, this one ranks 304th. 94% of the cakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 377 cakes, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5060971863726, last edited 7 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.