Is it ultra-processed?
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Is Goodfella's Classic Crust Takeaway Fully Loaded Pepperoni ultra-processed?

524g Pizzas Sold in the United Kingdom

Pack of Goodfella's Classic Crust Takeaway Fully Loaded Pepperoni

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 51 ingredients
  • 4 additives
  • Nutri-Score D

Less processed pizzas

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat flour, water, mozzarella cheese, pepperoni 10% (pork, pork fat, salt, dextrose, smoked salt (salt, smoked salt), antioxidants (sodium ascorbate), extracts of rosemary, paprika, paprika extract, coriander, oregano, garlic, pepper extract, preservative (sodium nitrite)), tomato purée, rapeseed oil, palm oil, yeast, sugar, extra virgin olive oil, cornflour, salt, maize flour, garlic oil (rapeseed oil, garlic purée, palm oil, salt, parsley), rice flour, paprika, natural butter flavouring, yeast extract, onion, cayenne pepper, white pepper, black pepper, garlic, ginger, oregano, paprika extract, black pepper extract, basil

Additives: E160c Paprika extract , E250 Sodium nitrite , E301 Sodium ascorbate , E392 Extracts of rosemary

As written on the pack

wheat flour, water, mozzarella cheese (milk) (17 % ) , smoked pepperoni (10%) (pork, pork fat, salt, dextrose, smoked salt (salt, smoked salt), antioxidants: sodium ascorbate, extracts of rosemary, paprika, paprika extract, coriander, oregano, garlic, pepper extract, preservative: sodium nitrite), tomato purée, rapeseed oil, palm oil, yeast, sugar, extra virgin olive oil, cornflour, salt, maize flour, garlic oil (rapeseed oil, garlic purée, palm oil, salt, parsley), rice flour, paprika, natural butter flavouring, yeast extract, onion powder, cayenne pepper, white pepper, black pepper, garlic powder, ginger, oregano, paprika extract, black pepper extract, basil, allergen advice for allergens see ingredients in bold,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
7 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • E250 Sodium nitrite Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
  • Meals Products in the category "Meals" are at least group 3.
  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Cheese Cheese is milk preserved with salt, cultures and rennet.

How the NOVA groups work

Among 371 pizzas

From least to most processed, this one ranks 295th. 78% of the pizzas here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 371 pizzas, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5391527000167, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.