Is Goldfish Harry Potter Butterbeer Baked Grahams ultra-processed?

Biscuits Sold in the United States

Pack of Goldfish Harry Potter Butterbeer Baked Grahams

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 43 ingredients
  • 10 additives
  • Nutri-Score D

Less processed biscuits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

whole wheat flour, enriched wheat flour (flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), vegetable oil (processing marker) (palm, canola, soybean, sunflower), sugar (processing marker), cornstarch (processing marker), brown sugar (processing marker) (sugar, invert sugar (ultra-processing marker), molasses), invert syrup (ultra-processing marker), CONTAINS 2% and LESS OF, salt (processing marker), nonfat milk, baking soda, fructose (ultra-processing marker), corn syrup solids, baking powder (sodium acid pyrophosphate (ultra-processing marker), baking soda, monocalcium phosphate), sweet cream powder, corn syrup, spices, cinnamon, autolyzed yeast extract, milkfat, butter (processing marker), citric acid, turmeric, paprika extracts (ultra-processing marker) (color (ultra-processing marker)), vanilla extract, soy lecithin (ultra-processing marker)

Additives: E160c Paprika extract , E322 Lecithins , E322i Lecithin , E330 Citric acid , E341 Calcium phosphates , E341i Monocalcium phosphate , E450 Diphosphates , E450i Disodium diphosphate , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

WHOLE WHEAT FLOUR, ENRICHED WHEAT FLOUR (FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), VEGETABLE OIL (PALM, CANOLA, SOYBEAN AND/OR SUNFLOWER), SUGAR, CORNSTARCH, BROWN SUGAR (SUGAR, INVERT SUGAR, MOLASSES), INVERT SYRUP, CONTAINS 2% OR LESS OF: NATURAL FLAVORS, SALT, NONFAT MILK, BAKING SODA, FRUCTOSE, CORN SYRUP SOLIDS, BAKING POWDER (SODIUM ACID PYROPHOSPHATE, BAKING SODA, MONOCALCIUM PHOSPHATE), SWEET CREAM POWDER, CORN SYRUP, SPICES, CINNAMON, AUTOLYZED YEAST EXTRACT, MILKFAT, BUTTER, CITRIC ACID, TURMERIC AND PAPRIKA EXTRACTS (COLOR), VANILLA EXTRACT, SOY LECITHIN

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Fructose Fructose is the sugar found naturally in fruit and honey, but as an ingredient it is refined industrially, mostly from corn starch.
6 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Butter Butter, the fat churned from cream.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 1,514 biscuits

From least to most processed, this one ranks 1225th. 83% of the biscuits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,514 biscuits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0014100056065, last edited 7 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.