Is Fit & Active Cheddar Cheese Rice Snacks ultra-processed?

170g Appetizers Sold in the United States

Pack of Fit & Active Cheddar Cheese Rice Snacks

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 29 ingredients
  • 3 additives
  • Nutri-Score C

Less processed appetizers

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

brown rice (brown rice flour, salt (processing marker)), corn (degermed), oil (sunflower oil (processing marker), safflower oil (processing marker)), seasoning (maltodextrin (ultra-processing marker), cheddar cheese (processing marker) (milk, cheese cultures, salt (processing marker), enzymes), whey (ultra-processing marker), salt (processing marker), buttermilk, yeast extract, natural flavor (ultra-processing marker), butter (processing marker) (cream, salt (processing marker)), lactic acid, citric acid, paprika extract (ultra-processing marker) (colōr), annatto (color (ultra-processing marker)))

Additives: E160c Paprika extract , E270 Lactic acid , E330 Citric acid

As written on the pack

whole grain brown rice (brown rice flour, salt), corn (degermed), sunflower and/or safflower oil, seasoning (maltodextrin, cheddar cheese [pasteurized milk, cheese cultures, salt, enzymes], whey, salt, buttermilk, yeast extract, natural flavor, butter [cream, salt], lactic acid, citric acid, paprika extract [colōr], annatto extract [color]), contains: milk,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salty snacks Products in the category "Salty snacks" are at least group 3.
  • Butter Butter, the fat churned from cream.
  • Salt Salt, added for taste and preservation.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Cheese Cheese is milk preserved with salt, cultures and rennet.

How the NOVA groups work

Among 2,498 appetizers

From least to most processed, this one ranks 2071st. 64% of the appetizers here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 2,498 appetizers, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4099100135787, last edited 4 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.