Is it ultra-processed?
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Is Crownfield Soft Bakes Blueberry ultra-processed?

250 g Biscuits Sold in the United Kingdom

Pack of Crownfield Soft Bakes Blueberry

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 44 ingredients
  • 6 additives
  • Nutri-Score C

Less processed biscuits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Cereals 47.4% (Wheat Flour 28.44%, Cereals 17.917199999999998% (Buckwheat Groats, Wheat Flour, Barley Flour, Oat Flakes, Spelt Flour (Wheat)), Rice Flour, Malted Wheat Flour), Rapeseed Oil, Isomaltulose^, Blueberry 6% (Blueberries 3.6%, Sugar, Sunflower Oil), Fructo-Oligosaccharides, Humectant (Glycerol), Bulking Agent (Maltitol), Sugar, Maize Starch, Raisins 1.9%, Wheat Gluten, Natural Flavouring, Salt, Emulsifier (Rapeseed Lecithins), Wheat Starch, Raising Agents (Ammonium Carbonates), Sodium Carbonates, Magnesium, Skimmed Milk, Egg, Acid (Citric Acid), Iron, vitamins, vitamin B6, Folic Acid, including Cereals containing Gluten

Additives: E322 Lecithins , E330 Citric acid , E422 Glycerol , E500 Sodium carbonates , E503 Ammonium carbonates , E965 Maltitol

As written on the pack

47.4% Cereals (60% Wheat Flour, 37.8% Wholegrain Cereals [Buckwheat Groats, Wholegrain Wheat Flour, Wholegrain Barley Flour, Oat Flakes, Wholegrain Spelt Flour (Wheat)], Rice Flour, Malted Wheat Flour), Rapeseed Oil, Isomaltulose^, 6% Sweetened Dried Blueberry Pieces (60% Blueberries, Sugar, Sunflower Oil), Fructo-Oligosaccharides, Humectant: Glycerol; Bulking Agent: Maltitol; Sugar, Maize Starch, 1.9% Raisins, Wheat Gluten, Natural Flavouring, Salt, Emulsifier: Rapeseed Lecithins; Wheat Starch, Raising Agents: Ammonium Carbonates, Sodium Carbonates; Magnesium, Dried Skimmed Milk, Egg, Acid: Citric Acid; Iron, Vitamin B6, Folic Acid. ^Isomaltulose is a source of Glucose and Fructose. Allergy Advice For allergens, including Cereals containing Gluten, see ingredients in bold. May also contain Nuts and Peanuts.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E965 Maltitol Maltitol is a sugar alcohol made from starch, used as a sweetener in "no added sugar" sweets and chocolate.
  • Bulking agent Bulking agents are substances which contribute to the volume of a foodstuff without contributing significantly to its available energy value.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
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  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.
  • Sweetener Sweeteners give sweetness with few or no calories, many at hundreds of times the strength of sugar.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 1,514 biscuits

From least to most processed, this one ranks 1390th. 83% of the biscuits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,514 biscuits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4056489625919, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.