Is Crownfield Fruit Bakes Apple ultra-processed?

264g Apple cereal bars Sold in the United Kingdom and Germany

Pack of Crownfield Fruit Bakes Apple

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 24 ingredients
  • 9 additives
  • Nutri-Score D

Less processed apple cereal bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Apple Filling 44% (Glucose-Fructose Syrup (ultra-processing marker), Sugar (processing marker), Glycerol (ultra-processing marker), Apple Purée 9%, Oatmeal 7%, Dextrose (ultra-processing marker), Pectins (ultra-processing marker), Malic Acid, Citric Acid, Sodium Citrates, Calcium Citrates, Cinnamon, Natural Flavouring (ultra-processing marker)), Wheat Flour, Oatmeal 5.5%, Palm Oil, Chicory Fibre (ultra-processing marker), Sugar (processing marker), Whole Milk Powder (processing marker), Salt (processing marker), Sodium Carbonates, Diphosphates (ultra-processing marker), Ammonium Carbonates

Additives: E296 Malic acid , E330 Citric acid , E331 Sodium citrates , E333 Calcium citrates , E422 Glycerol , E440 Pectins , E450 Diphosphates , E500 Sodium carbonates , E503 Ammonium carbonates

As written on the pack

44% Apple Filling (Glucose-Fructose Syrup, Sugar, Humectant: Glycerol; 9% Concentrated Apple Purée, 7% Oatmeal, Dextrose, Gelling Agent: Pectins; Acids: Malic Acid, Citric Acid; Acidity Regulators: Sodium Citrates, Calcium Citrates; Cinnamon, Natural Flavouring), Wheat Flour, 5.5% Oatmeal, Palm Oil, Chicory Fibre, Sugar, Whole Milk Powder, Salt, Raising Agents: Sodium Carbonates, Diphosphates, Ammonium Carbonates.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
  • Fructose Fructose is the sugar found naturally in fruit and honey, but as an ingredient it is refined industrially, mostly from corn starch.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 13 apple cereal bars

From least to most processed, this one ranks 9th. 69% of the apple cereal bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 13 apple cereal bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4056489792277, last edited 16 August 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.