Is it ultra-processed?
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Is Crownfield fibre up birthday cake ultra-processed?

120 Chocolate chip cookies Sold in the United Kingdom and Ireland

Pack of Crownfield fibre up birthday cake

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 44 ingredients
  • 8 additives
  • Nutri-Score A

Less processed chocolate chip cookies

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour, Oligofructose, Wheat Fibre, Coloured Sugar Pieces 10% (Sugar, Palm Fat, Fruit and Vegetable Concentrates (Radishes, Blackcurrants, Apple, Spirulina), Colours (Lutein), Paprika Extract), Humectant (Glycerol), Sugar, White Coating 7% (Sugar, Vegetable Fats (Palm, Palm Kernel), Whey Powder, Emulsifier (Soya Lecithins), Natural Vanilla Flavouring), Vegetable Oils (Palm Vegetable Oils, Rapeseed Vegetable Oils, Coconut Vegetable Oils), Fructose, Egg White, Raising Agents (Diphosphates), Sodium Carbonates, Salt, Emulsifier (Rapeseed Lecithins), Thickeners (Xanthan Gum), Locust Bean Gum, Natural Flavourings, Skimmed Milk Powder, including Cereals containing Gluten

Additives: E160c Paprika extract , E161b Lutein , E322 Lecithins , E410 Locust bean gum , E415 Xanthan gum , E422 Glycerol , E450 Diphosphates , E500 Sodium carbonates

As written on the pack

Wheat Flour, Oligofructose, Wheat Fibre, 10% Coloured Sugar Pieces (Sugar, Palm Fat, Fruit and Vegetable Concentrates (Radishes, Blackcurrants, Apple, Spirulina), Colours: Lutein, Paprika Extract), Humectant: Glycerol; Sugar, 7% White Coating (Sugar, Vegetable Fats [Palm, Palm Kernel], Whey Powder (Milk), Emulsifier: Soya Lecithins; Natural Vanilla Flavouring), Vegetable Oils (Palm, Rapeseed, Coconut), Fructose, Egg White, Raising Agents: Diphosphates, Sodium Carbonates; Salt, Emulsifier: Rapeseed Lecithins; Thickeners: Xanthan Gum, Locust Bean Gum; Natural Flavourings, Skimmed Milk Powder. Allergy Advice For allergens, including Cereals containing Gluten, see ingredients in bold. May also contain Nuts, Peanuts

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • E161b Lutein Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E410 Locust bean gum Locust bean gum (carob gum) is a thickener and stabiliser from the seeds of the carob tree.
  • E415 Xanthan gum Xanthan gum is a thickener made by fermenting sugar with the bacterium Xanthomonas campestris.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
Show 6 more
  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.
  • Thickener Thickeners, often gums or modified starches, make liquids more viscous so that a product feels richer than its ingredients alone would make it.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
  • Fructose Fructose is the sugar found naturally in fruit and honey, but as an ingredient it is refined industrially, mostly from corn starch.
6 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 50 chocolate chip cookies

From least to most processed, this one ranks 48th. 92% of the chocolate chip cookies here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 50 chocolate chip cookies, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4056489793526, last edited 27 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.