Is Coltee's Strawberry Jam ultra-processed?

Strawberry jams Sold in Australia

Yes, it's ultra-processed

Signs of ultra-processing in its ingredients:

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ultra-processing Processing signs are highlighted

Sugar (processing marker), Strawberries 40%, Pectin (ultra-processing marker), Citric Acid

Additives: E330 Citric acid , E440 Pectins

As written on the pack

Sugar, Strawberries 40%, Pectin, Citric Acid

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.

1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

From least to most processed, this one ranks 19th. 95% of the strawberry jams here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

Data from this product on Open Food Facts (barcode 9300657801755, last edited 8 January 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.