Is it ultra-processed?
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Is Cloetta Plopp ultra-processed?

12g Milk chocolates Sold in Sweden and Denmark

Pack of Cloetta Plopp

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 18 ingredients
  • No additives
  • Nutri-Score E

Less processed milk chocolates

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

mjolkchoklad med toffeefyllning 42%, ingredienser (socker), glukossirap, kakaosmör, helmjölkspulver, vegetabiliska fetter (paim, quot, shea), kakaomassa, skummjölkspulver, vasslepulver, salt, emulgeringsmedel (sojalecitin), aromer, Mjölkchokladen innehåller förutom kakaosmör även annat vegetabilisict fett och minst 25 % kakao

As written on the pack

MJOLKCHOKLAD MED TOFFEEFYLLNING (42%) ingredienser: socker, glukossirap, kakaosmör, helmjölkspulver, vegetabiliska fetter (paim,quot,, shea) kakaomassa, skummjölkspulver, vasslepulver (mjölk), salt, emulgeringsmedel (sojalecitin), aromer (bl,a, vanillin), Mjölkchokladen innehåller förutom kakaosmör även annat vegetabilisict fett och minst 25 % kakao,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
6 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Chocolates Products in the category "Chocolates" are at least group 3.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 279 milk chocolates

From least to most processed, this one ranks 224th. 93% of the milk chocolates here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 279 milk chocolates, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 7310040020214, last edited 5 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.