Is Bird's Custard Powder ultra-processed?

Dessert mixes Sold in the United Kingdom

Yes, it's ultra-processed

Signs of ultra-processing in its ingredients:

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ultra-processing Processing signs are highlighted

Maize Starch (processing marker), Salt (processing marker), Colour (ultra-processing marker), Annatto way the end

As written on the pack

Maize Starch, Salt, Colour (Annatto way the end. ablished in Bird's homes Allergy Advice: May contain milk.

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Colour Colours are added to restore colour lost in processing or to make a product look more appealing.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

From least to most processed, this one ranks 15th. 87% of the dessert mixes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

Data from this product on Open Food Facts (barcode 5000354922589, last edited 5 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
General information, not medical or dietary advice. Check the pack if you have an allergy.