Is Birch Benders Ube Mochi Purple Yam Pancakes ultra-processed?

14 oz Pancake mixes Sold in the United States

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
E412 Guar gum

16 ingredients
5 additives

Less processed pancake mixes

Almond Flour Pancake & Waffle Mix Original Simple Mills 7 ingredients · 4 additives NOVA group 3
Organic Classic Pancake & Waffle Mix Birch Benders 9 ingredients · 4 additives NOVA group 3
Protein Almond Flour Pancake Mix Original Simple Mills 8 ingredients · 4 additives NOVA group 3
Original Pancake & Waffle Mix Pearl Milling Company 14 ingredients · 5 additives NOVA group 3

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

rice flour, sweet rice flour, potato starch (processing marker), cane sugar (processing marker), oat flour, tapioca starch (processing marker), leavening (monocalcium phosphate, baking soda), ube powder, CONTAINS 2% and LESS OF (salt (processing marker)), vegetable color (including butterfly pea flower extract), guar gum (ultra-processing marker), natural flavor (ultra-processing marker)

Additives: E341 Calcium phosphates , E341i Monocalcium phosphate , E412 Guar gum , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

RICE FLOUR, SWEET RICE FLOUR, POTATO STARCH, CANE SUGAR, OAT FLOUR, TAPIOCA STARCH, LEAVENING (MONOCALCIUM PHOSPHATE, BAKING SODA), UBE POWDER, CONTAINS 2% OR LESS OF: SALT, VEGETABLE JUICE COLOR (INCLUDING BUTTERFLY PEA FLOWER EXTRACT), GUAR GUM, NATURAL FLAVOR.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E412 Guar gum Guar gum is a thickener ground from the seeds of the guar plant.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Starch Starch extracted from cereals or potatoes, used to thicken.
Sugar Sugar refined from sugar cane or beet.
Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 43 pancake mixes

From least to most processed, this one ranks 21st. 79% of the pancake mixes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 43 pancake mixes, least processed first

About this information

Data from this product on Open Food Facts (barcode 0810001561574, last edited 2 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
General information, not medical or dietary advice. Check the pack if you have an allergy.