Is it ultra-processed?
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Is Billys Sweet Cinnamon Bun ultra-processed?

Frozen pizzas and pies Sold in Sweden

Pack of Billys Sweet Cinnamon Bun

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 45 ingredients
  • 8 additives
  • Nutri-Score D

Less processed frozen pizzas and pies

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Vetemjöl (vete, malt av vete, askorbinsyra), mjölk, socker, smör, rapsolja, kaksmulor (vetemjöl, socker, olja (palmolja), skummjölkspulver, glukossirap, bakpulver (e500, e503), salt, vanilj), florsocker, färskost (grädde, skummjölk, rapsolja, skummjölkspulver, e412, e440, salt, e202, mjölksyrakultur), modifierad stärkelse, kanel, salt, jäst, surdeg av vete (vetemjöl, e472e, e300), kardemumma, arom (vanillin), kakao, vetemjöl (malt av korn)

Additives: E14XX Modified Starch , E202 Potassium sorbate , E300 Ascorbic acid , E412 Guar gum , E440 Pectins , E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids , E500 Sodium carbonates , E503 Ammonium carbonates

As written on the pack

Vetemjöl (vete, malt av vete, mjölbehandlingsmedel (askorbinsyra)), mjölk, socker, smör, rapsolja, kaksmulor (vetemjöl, socker, vegetabilisk olja (palmolja), skummjölkspulver, glukossirap, bakpulver (E500, E503), salt, vanilj), florsocker, färskost (grädde, skummjölk, rapsolja, skummjölkspulver, stabiliseringsmedel (E412, E440), salt, konserveringsmedel (E202), mjölksyrakultur), modifierad stärkelse, kanel, salt, jäst, torkad surdeg av vete (mältat vetemjöl, emulgeringsmedel E472e, antioxidant E300), kardemumma, arom (vanillin), kakao, vetemjöl (malt av korn)

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E14xx Modified Starch Modified starches (E1400 to E1452) are starches treated physically, with enzymes or chemically so that they thicken and hold up to heating, freezing or acidity better than ordinary starch.
  • E412 Guar gum Guar gum is a thickener ground from the seeds of the guar plant.
  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
  • E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
7 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • E202 Potassium sorbate Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
  • Butter Butter, the fat churned from cream.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Cheese Cheese is milk preserved with salt, cultures and rennet.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 233 frozen pizzas and pies

From least to most processed, this one ranks 228th. 85% of the frozen pizzas and pies here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 233 frozen pizzas and pies, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 7310960052661, last edited 2 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.