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Is Believe Breakfast honey and nut ultra-processed?

Breakfast biscuit Sold in the United Kingdom

Pack of Believe Breakfast honey and nut

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 52 ingredients
  • 4 additives
  • Nutri-Score C

Less processed breakfast biscuit

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Cereals 63.2% (WHEAT flour 27.0496%, cereals 12.8928%, OAT flakes 7.8368%, Contact us on 0800 3134 540 (U WHEAT flour 3.2%, BARLEY flour 2.6%, spelt flour 1.1% (wheat), whole RYE flour 1.1%)), sugar, rapeseed oil, bulking agent (polydextrose), chocolate drops 3% (sugar, cocoa mass, vegetable oils (palm, shea in varying proportions), dextrose, cocoa butter, emulsifier (SOYA lecithins)), hazelnut 2.5%, honey 2%, mineral blend (calcium carbonate, magnesium carbonate, elemental iron), raising agents (ammonium carbonates, potassium carbonates, sodium carbonates), flavourings, acidity regulator (citric acid), emulsifier (SOYA lecithins), salt, skimmed MILK powder, Best before (see top of pack, Store in a dry place, Protect from heat, International Freepost MDLZ), Mondelez Consumer Response, Uxbridge, ub8 1dh, Mondelez Ireland, Malahid e225g Coolock, Dublin 5

Additives: E1200 Polydextrose , E322 Lecithins , E330 Citric acid , E503 Ammonium carbonates

As written on the pack

Cereals 63.2 % [WHEAT flour 42.8 %, wholegrain cereals 20.4 % (OAT flakes 12.4 %, Contact us on 0800 3134 540 (U wholegrain WHEAT flour 3.2 %, wholegrain BARLEY flour 2.6 %, wholegrain spelt flour (WHEAT) 1.1 %, whole RYE flour 1.1 %)], sugar, rapeseed oil, bulking agent (polydextrose), chocolate drops 3% [sugar, cocoa mass, vegetable oils (palm, shea in varying proportions), dextrose, cocoa butter, emulsifier (SOYA lecithins)], roasted HAZELNUT pieces 2.5 %, honey 2%, mineral blend (calcium carbonate, magnesium carbonate, elemental iron), raising agents (ammonium carbonates, potassium carbonates, sodium carbonates), flavourings, acidity regulator (citric acid), emulsifier (SOYA lecithins), salt, skimmed MILK powder. MAY CONTAIN EGG. Best before: see top of pack. Store in a dry place. Protect from heat. International Freepost MDLZ, Mondelez Consumer Response, Uxbridge, UB8 1DH. Mondelez Ireland, Malahid e 225 g Coolock, Dublin 5.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Bulking agent Bulking agents are substances which contribute to the volume of a foodstuff without contributing significantly to its available energy value.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
7 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Honey Honey, used as a sweetener.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 28 breakfast biscuit

From least to most processed, this one ranks 18th. 82% of the breakfast biscuit here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 28 breakfast biscuit, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 7622202019463, last edited 7 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.