Is Beef Puft Hula Hoops ultra-processed?

Crisps Sold in the United Kingdom

Pack of Beef Puft Hula Hoops

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 39 ingredients
  • 3 additives
  • Nutri-Score D

Less processed crisps

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

flour (wheat flour, calcium, iron, niacin, thiamin), potato, sunflower oil (processing marker) 19%, beef flavour (ultra-processing marker) (yeast extract, dried onion, sugar (processing marker), natural flavouring, potassium chloride, salt (processing marker), dried garlic, carrot powder, leek, fat reduced cocoa powder, spirit vinegar, acid (citric acid), cinnamon, maltodextrin (ultra-processing marker), colour (ultra-processing marker) (paprika extract (ultra-processing marker))), rice flour, yeast extract, emulsifier (ultra-processing marker) (mono- and diglycerides of fatty acids (ultra-processing marker)), including cereals containing gluten, coya, quality guarantee please contact us on our careline if you have any questions and comments, and write to our consumer services team, enclosing your pack and contents, stating when and where purchased, tel (freephone, 0800 526078)

Additives: E160c Paprika extract , E330 Citric acid , E471 Mono- and diglycerides of fatty acids

As written on the pack

flour (wheat flour, calcium, iron, niacin, thiamin), dried potato, sunflower oil (19%), grilled beef flavour [yeast extract, dried onion, sugar, natural flavouring, potassium chloride, salt, dried garlic, carrot powder, leek powder, fat reduced cocoa powder, dried spirit vinegar extract, acid: citric acid, ground cinnamon, maltodextrin, colour: paprika extract], rice flour, yeast extract, emulsifier: mono - and diglycerides of fatty acids. for allergens, including cereals containing gluten, see ingredients in bold. also may contain milk, coya. quality guarantee please contact us on our careline if you have any questions or comments, or write to our consumer services team, enclosing your pack and contents, stating when and where purchased. tel: freephone (uk) 0800 526078

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salty snacks Products in the category "Salty snacks" are at least group 3.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 1,471 crisps

From least to most processed, this one ranks 1252nd. 64% of the crisps here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,471 crisps, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000237118252, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.