Is it ultra-processed?
Menu

Is Asda microwave pilau rice ultra-processed?

Rice dishes Sold in the United Kingdom

Pack of Asda microwave pilau rice

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 10 ingredients
  • 1 additive
  • Nutri-Score B

Less processed rice dishes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

long grain rice 89% (water, long grain rice), onions, sunflower oil, salt, cumin seeds, turmeric extract, flavouring, black pepper

Additives: E100 Curcumin

As written on the pack

cooked long grain rice (89%) [water, long grain rice], onions, sunflower oil, salt, cumin seeds, turmeric extract, flavouring, black pepper

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E100 Curcumin Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Meals Products in the category "Meals" are at least group 3.
  • Salt Salt, added for taste and preservation.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 192 rice dishes

From least to most processed, this one ranks 96th. 71% of the rice dishes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 192 rice dishes, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5054781024859, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.