Is Asda Marshmallows ultra-processed?

Marshmallows Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Glucose
Glucose syrup
E428 Gelatine

7 ingredients
1 additive

Less processed confectioneries

Yoyos Strawberry Multipack 5 x Bear 6 ingredients · no additives NOVA group 3
Dark milk chocolate with blood orange Marks & Spencer 6 ingredients · no additives NOVA group 3
Dark Chocolate Waitrose & Partners 3 ingredients · no additives NOVA group 3
Ugandan dark chocolate Sainsburys 4 ingredients · no additives NOVA group 3

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Glucose Syrup (ultra-processing marker), Sugar (processing marker), Water, Maize Starch (processing marker), Beef Gelatine (ultra-processing marker), Flavourings (ultra-processing marker), Beetroot

Additives: E428 Gelatine

As written on the pack

Glucose Syrup, Sugar, Water, Maize Starch, Beef Gelatine, Flavourings, Beetroot Concentrate.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E428 Gelatine Gelatine is a gelling agent made from collagen in animal skin and bones.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.

4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Candies Products in the category "Candies" are at least group 3.
Starch Starch extracted from cereals or potatoes, used to thicken.
Sugar Sugar refined from sugar cane or beet.
Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 28 marshmallows

From least to most processed, this one ranks 8th. 96% of the marshmallows here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 28 marshmallows, least processed first

About this information

Data from this product on Open Food Facts (barcode 5054781569374, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
General information, not medical or dietary advice. Check the pack if you have an allergy.