Is Asda Exceptional Sunflower & Pumpkin Seed Sliced Loaf ultra-processed?

Sliced breads Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Vegetable fiber

25 ingredients
1 additive
Nutri-Score B

Less processed sliced breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Fortified Wheat Flour (Wheat Flour, Calcium Carbonate, Folic Acid, Iron, Niacin, Thiamin), Water, Sunflower Seeds 11%, Pumpkin Seeds 3%, Wheat Protein, Vegetable Oils and Fat (Rapeseed Oil, Palm Fat, Palm Oil), Yeast, Wheat Bran, Wheat Fibre (ultra-processing marker), Wheat Flour, Salt (processing marker), Oat Flakes, Soya Flour, Spirit Vinegar, Flour Treatment Agent (Ascorbic Acid)

Additives: E300 Ascorbic acid

As written on the pack

Fortified Wheat Flour [Wheat Flour, Calcium Carbonate, Folic Acid, Iron, Niacin, Thiamin], Water, Sunflower Seeds (11%), Pumpkin Seeds (3%), Wheat Protein, Vegetable Oils and Fat [Rapeseed Oil, Palm Fat, Palm Oil], Yeast, Wheat Bran, Wheat Fibre, Fermented Wheat Flour, Salt, Oat Flakes, Soya Flour, Spirit Vinegar, Flour Treatment Agent (Ascorbic Acid).

What makes it ultra-processed

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.

1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.

How the NOVA groups work

Among 389 sliced breads

From least to most processed, this one ranks 134th. 87% of the sliced breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 389 sliced breads, least processed first

About this information

Data from this product on Open Food Facts (barcode 5063089798799, last edited 12 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.