Is 365 Whole Foods Market Organic Brown Rice Crisps ultra-processed?

12 oz Cereals and their products Sold in the United States

It's processed, but not ultra-processed

Whole foods combined with:

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ultra-processing Processing signs are highlighted

brown rice, cane sugar (processing marker), sea salt (processing marker)

As written on the pack

Organic whole grain brown rice, organic cane sugar, sea salt.

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

From least to most processed, this one ranks 1068th. 57% of the cereals and their products here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

Data from this product on Open Food Facts (barcode 0099482439057, last edited 13 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.