Is Wow Snickerdoodle wheat & gluten free cookies ultra-processed?

Biscuits Sold in the United States

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 15 ingredients
  • 5 additives
  • Nutri-Score E

Less processed biscuits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

flour (brown rice, sweet rice, tapioca (processing marker)), cane sugar (processing marker), butter (processing marker), eggs, corn starch (processing marker), potato starch (processing marker), vanilla, cream of tartar, xanthan gum (ultra-processing marker), baking soda, salt (processing marker), cinnamon

Additives: E336 Potassium tartrates , E336i Monopotassium tartrate , E415 Xanthan gum , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

Gluten free flour (brown rice, sweet rice, tapioca), cane sugar, butter (milk), eggs, corn starch, potato starch, vanilla, cream of tartar, xanthan gum, baking soda, salt, cinnamon.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E415 Xanthan gum Xanthan gum is a thickener made by fermenting sugar with the bacterium Xanthomonas campestris.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Butter Butter, the fat churned from cream.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 1,514 biscuits

From least to most processed, this one ranks 411th. 83% of the biscuits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,514 biscuits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0854287005995, last edited 28 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.