Is West & Lea crunchy Rice Rolls original white rice ultra-processed?

Sold in the United States

Yes, it's ultra-processed

Signs of ultra-processing in its ingredients:

Ultra-processing Processing signs are highlighted

White Rice, Sugar (processing marker), Corn Syrup, Agar (ultra-processing marker)

Additives: E406 Agar

As written on the pack

White Rice, Sugar, Corn Syrup, Agar.

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E406 Agar A food additive used to dissolve, dilute, disperse or otherwise physically modify a food additive or nutrient without altering its function -and without exerting any technological effect itself- in order to facilitate its handling, application or use of the food additive or nutrient.

1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Data from this product on Open Food Facts (barcode 0825625700032, last edited 7 November 2025), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.