Is Want-Want Organic Blueberry & Goji Rice Rusks ultra-processed?

50g Rice crackers Sold in the United States

It's processed, but not ultra-processed

Whole foods combined with:

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ultra-processing Processing signs are highlighted

rice flour 82%, sugar (processing marker), blueberry, carrot juice (purple carrot), goji, sea salt (processing marker)

As written on the pack

ORGANIC RICE FLOUR 82%, ORGANIC SUGAR, ORGANIC BLUEBERRY EXTRACT, CARROT JUICE (purple carrot), ORGANIC GOJI POWDER, SEA SALT

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Open Food Facts puts every product in this category in at least this group.

From least to most processed, this one ranks 6th. 75% of the rice crackers here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

Data from this product on Open Food Facts (barcode 0686352600145, last edited 26 February 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
General information, not medical or dietary advice. Check the pack if you have an allergy.