Is it ultra-processed?
Menu

Is Walkers Max Strong Hot Sauce Blaze ultra-processed?

140 Potato crisps Sold in the United Kingdom

Pack of Walkers Max Strong Hot Sauce Blaze

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 25 ingredients
  • 7 additives
  • Nutri-Score C

Less processed potato crisps

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

potatoes, vegetable oils (sunflower vegetable oils, rapeseed vegetable oils), prawn cocktail seasoning (sugar, flavourings, salt, act (citric acid), onion, cayenne pepper, potassium chloride, acidity regulator (potassium citrates), tomato, bla pepper powder, colour (paprika extract)), antioxidants (rosemary extract, ascorbic acid, tocopherol rich extract, citric acid), no artificial colours no added msg

Additives: E160c Paprika extract , E300 Ascorbic acid , E306 Tocopherol-rich extract , E330 Citric acid , E332 Potassium citrates , E392 Extracts of rosemary , E621 Monosodium glutamate

Also detected, but not matched to one ingredient: E621 Monosodium glutamate.

As written on the pack

potatoes, vegetable oils (sunflower, rapeseed in varying proportions), prawn cocktail seasoning [sugar, flavourings, salt, act (citric acid), onion powder, cayenne pepper powder, potassium chloride, acidity regulator (potassium citrates), tomato powder, bla pepper powder, colour (paprika extract)], antioxidants (rosemary extract, ascorbic acid, tocopherol rich extract, citric acid). allergy advice may contain: milk, wheat, gluten, barley, soya, celery, mustard. suitable for vegetarians no artificial colours no added msg

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • E621 Monosodium glutamate Monosodium glutamate (MSG) is the sodium salt of glutamic acid, made by fermentation and used to strengthen savoury taste.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salty snacks Products in the category "Salty snacks" are at least group 3.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 622 potato crisps

From least to most processed, this one ranks 505th. 66% of the potato crisps here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 622 potato crisps, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000328015316, last edited 16 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.