Is it ultra-processed?
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Is Trubar Strawberry Shorty Got Cake ultra-processed?

16x50g Protein bars Sold in Canada

Pack of Trubar Strawberry Shorty Got Cake

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 18 ingredients
  • 2 additives

Less processed protein bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Tapioca dextrin fibre, Brown rice protein, Cashew spread (cashew), Tapioca isomaltooligosaccharides, cane sugar, Palm kernel oil, Pea protein crisps (pea protein isolate, pea starch, rice flour, calcium carbonate), strawberry powder, Natural flavours, Sea salt, Salt, Sunflower lecithin, Cassava root flour

Additives: E322 Lecithins , E322i Lecithin

As written on the pack

Tapioca dextrin fibre, Brown rice protein, Cashew spread (cashew), Tapioca isomaltooligosaccharides, Organic cane sugar, Palm kernel oil, Pea protein crisps (pea protein isolate, pea starch, rice flour, calcium carbonate), Freeze dried strawberry powder, Natural flavours, Sea salt, Salt, Sunflower lecithin, Cassava root flour

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 426 protein bars

From least to most processed, this one ranks 83rd. 93% of the protein bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 426 protein bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0850065948591, last edited 3 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.