Is it ultra-processed?
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Is This Isn't Chicken Pieces ultra-processed?

250g Meat analogues Sold in the United Kingdom

Pack of This Isn't Chicken Pieces

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 21 ingredients
  • 1 additive
  • Nutri-Score A

Less processed meat analogues

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Water, Soya Protein 30%, Sunflower Oil, Natural Flavouring, Pea Protein Isolate 2%, Potato Starch, Salt, Pea Fibre, Rapeseed Oil, Maltodextrin, Calcium Sulphate, Sea Salt, Black Pepper Seasoning (Maltodextrin, Black Pepper, Sugar, Yeast Extract Powder, Natural Flavouring, Sea Salt), Iron, Vitamin B12

Additives: E516 Calcium sulphate

As written on the pack

Water, Soya Protein Concentrate 30%, Sunflower Oil, Natural Flavouring, Pea Protein Isolate 2%, Potato Starch, Salt, Pea Fibre, Rapeseed Oil, Maltodextrin, Stabiliser (Calcium Sulphate), Sea Salt and Black Pepper Seasoning (Maltodextrin, Black Pepper, Sugar, Yeast Extract Powder, Natural Flavouring, Sea Salt), Iron, Vitamin B12.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 511 meat analogues

From least to most processed, this one ranks 228th. 80% of the meat analogues here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 511 meat analogues, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5060678710668, last edited 4 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.