Is Think! High Protein Protein Bar ultra-processed?

141603637 Protein bars Sold in the United States

Pack of Think! High Protein Protein Bar

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 22 ingredients
  • 4 additives

Less processed protein bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

protein blend (soy protein isolate, whey protein isolate (ultra-processing marker), calcium caseinate), maltitol syrup (ultra-processing marker), alkalized cocoa powder, vegetable, lycerin, water, almond butter, palm kernel oil, sunflower oil (processing marker), sunflower, ovor soy lecithin, natural flavor (ultra-processing marker), tapioca starch (processing marker), chocolate, salt (processing marker), tree nuts (almond), milk, and SOY

Additives: E322 Lecithins , E322i Lecithin , E965 Maltitol , E965ii Maltitol syrup

Also detected, but not matched to one ingredient: E322 Lecithins.

As written on the pack

PROTEIN BLEND (SOY PROTEIN ISOLATE, WHEY PROTEIN ISOLATE,, CALCIUM CASEINATE), MALTITOL SYRUP, ALKALIZED COCOA POWDER, VEGETABLE, LYCERIN, WATER, ALMOND BUTTER, PALM KERNEL OIL, SUNFLOWER OIL, SUNFLOWER, OVOR SOY LECITHIN, NATURAL FLAVOR, TAPIOCA STARCH, CHOCOLATE, SALT., TREE NUTS (ALMOND), MILK, AND SOY.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E965 Maltitol Maltitol is a sugar alcohol made from starch, used as a sweetener in "no added sugar" sweets and chocolate.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 426 protein bars

From least to most processed, this one ranks 164th. 93% of the protein bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 426 protein bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0753656701271, last edited 25 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.