Is The Protein Ball Co Blueberry oat muffin ultra-processed?

45 g Muffins Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring

15 ingredients
No additives
Nutri-Score D

Less processed muffins

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Crispies Pea Gluten Dates, Cashews, Rice Flour) Blueberries 5%, Grape Juice Concentrat ats 8%, Rice Starch (processing marker), Pea Protein, Rice Protein, Tapioca Fiore, Cinnamon, Flaxseed, Acerola Cherry, Natural Flavouring (ultra-processing marker), vitamins, vitamin D3, Vitamin B12

As written on the pack

Crispies Pea Gluten Dates, Cashews, Rice Flour) Blueberries (5%), Grape Juice Concentrat ats (8%). Rice Starch, Pea Protein, Rice Protein, Tapioca Fiore. Cinnamon, Flaxseed, Acerola Cherry Extract, Natural Flavouring, Vitamin D3, Vitamin B12.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Starch Starch extracted from cereals or potatoes, used to thicken.
Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 49 muffins

From least to most processed, this one ranks 7th. 90% of the muffins here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 49 muffins, least processed first

About this information

Data from this product on Open Food Facts (barcode 0813047022153, last edited 26 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.