Is it ultra-processed?
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Is The Pizza Company Waffle Fries ultra-processed?

300g Frozen fried potatoes Sold in the United Kingdom

Pack of The Pizza Company Waffle Fries

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 19 ingredients
  • 5 additives
  • Nutri-Score C

Less processed frozen fried potatoes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Potato 84%, Rapeseed Oil, Wheat Flour, Salt, Modified Potato Starch, Garlic, Raising Agents (Disodium Diphosphate, Sodium Carbonate), Onion, Yeast Extract Powder, Black Pepper Extract, Paprika Extract, Black Pepper, Chilli, Cayenne Pepper, White Pepper, Paprika, Turmeric Powder

Additives: E160c Paprika extract , E450 Diphosphates , E450i Disodium diphosphate , E500 Sodium carbonates , E500i Sodium carbonate

As written on the pack

Potato (84%), Rapeseed Oil, Wheat Flour, Salt, Modified Potato Starch, Garlic Powder, Raising Agents (Disodium Diphosphate, Sodium Carbonate), Onion Powder, Yeast Extract Powder, Black Pepper Extract, Paprika Extract, Ground Black Pepper, Chilli Powder, Cayenne Pepper, Ground White Pepper, Paprika, Turmeric Powder.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.

How the NOVA groups work

Among 104 frozen fried potatoes

From least to most processed, this one ranks 73rd. 80% of the frozen fried potatoes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 104 frozen fried potatoes, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5051873004843, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.