Is it ultra-processed?
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Is Strong Roots Oven Baked Sweet Potato Fries ultra-processed?

500 g Sweet potato fries Sold in the United Kingdom and France

Pack of Strong Roots Oven Baked Sweet Potato Fries

It's processed, but not ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Whole foods combined with:

  • 9 ingredients
  • No additives
  • Nutri-Score C

Less processed chips and fries

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Sweet Potato 90%, Sunflower Oil, Potato Starch, Rice Flour, Pea Flour, Maize Starch, Rice Starch, Salt, Individually quick-frozen sweet potato fries coated in a light rice flour batter

As written on the pack

Sweet Potato (90%), Sunflower Oil, Potato Starch, Rice Flour, Pea Flour, Maize Starch, Rice Starch, Salt. Individually quick-frozen sweet potato fries coated in a light rice flour batter.

What makes it processed

Culinary ingredients

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

Category rules

Open Food Facts puts every product in this category in at least this group.

  • Salty snacks Products in the category "Salty snacks" are at least group 3.

How the NOVA groups work

Among 10 sweet potato fries

From least to most processed, this one ranks 1st. 90% of the sweet potato fries here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 10 sweet potato fries, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5391528180073, last edited 7 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.