Is Strong Roots Crispy skinny fries ultra-processed?

750 g Frozen potato fries Sold in the United Kingdom and Ireland

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

E160c Paprika extract

9 ingredients
1 additive
Nutri-Score B

Less processed frozen potato fries

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Potato 84%, Sunflower Oil (processing marker), Potato Starch (processing marker), Rice Flour, Amaranth Flour, Corn Starch (processing marker), Corn Flour, Salt (processing marker), Paprika Extract (ultra-processing marker)

Additives: E160c Paprika extract

As written on the pack

Potato 84%, Sunflower Oil, Potato Starch, Rice Flour, Amaranth Flour, Corn Starch, Corn Flour, Salt, Paprika Extract.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.

3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Starch Starch extracted from cereals or potatoes, used to thicken.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 32 frozen potato fries

From least to most processed, this one ranks 10th. 81% of the frozen potato fries here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 32 frozen potato fries, least processed first

About this information

Data from this product on Open Food Facts (barcode 5391528181216, last edited 3 October 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.