Is it ultra-processed?
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Is Smith's Chicken Flavoured Crinkle Cut Potato Chips ultra-processed?

170g Flavoured potato crisps Sold in Australia

Pack of Smith's Chicken Flavoured Crinkle Cut Potato Chips

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 25 ingredients
  • 7 additives
  • Nutri-Score D

Less processed flavoured potato crisps

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

potatoes, canola oil, sunflower oil, maltodextrin, sugar, flavour enhancers (635, 620, 621), salt, flavours, mineral (salt (potassium chloride)), onion, yeast extract, herb (parsley), spice (turmeric), antioxidants (tocopherols, ascorbic acid, citric acid), rosemary extract

Additives: E300 Ascorbic acid , E306 Tocopherol-rich extract , E330 Citric acid , E392 Extracts of rosemary , E620 Glutamic acid , E621 Monosodium glutamate , E635 Disodium 5'-ribonucleotide

Also detected, but not matched to one ingredient: E620 Glutamic acid, E621 Monosodium glutamate, E635 Disodium 5'-ribonucleotide.

As written on the pack

potatoes, canola oil, sunflower oil, maltodextrin, sugar, flavour enhancers (635, 620, 621), salt, flavours (milk), mineral salt (potassium chloride), onion powder, yeast extract, herb (parsley), spice (turmeric), antioxidants (tocopherols, ascorbic acid, citric acid), rosemary extract

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E620 Glutamic acid A food additive authorised for industrial food production.
  • E621 Monosodium glutamate Monosodium glutamate (MSG) is the sodium salt of glutamic acid, made by fermentation and used to strengthen savoury taste.
  • E635 Disodium 5'-ribonucleotide A food additive authorised for industrial food production.
  • Flavour enhancer Flavour enhancers such as monosodium glutamate (E621) strengthen savoury taste without adding a flavour of their own.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salty snacks Products in the category "Salty snacks" are at least group 3.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 191 flavoured potato crisps

From least to most processed, this one ranks 179th. 95% of the flavoured potato crisps here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 191 flavoured potato crisps, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 9310015241871, last edited 6 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.