Is Simply Orange Juice Company Simply Pineapple Juice Drink ultra-processed?

52 fl oz Pineapple juices Sold in the United States

Yes, it's ultra-processed

Signs of ultra-processing in its ingredients:

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ultra-processing Processing signs are highlighted

filtered water, pineapple juice, cane sugar (processing marker), lemon juice for tartness, mango puree, natural flavor (ultra-processing marker)

As written on the pack

pure filtered water, pineapple juice, cane sugar, lemon juice for tartness, mango puree, natural flavor

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

From least to most processed, this one ranks 9th. 20% of the pineapple juices here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

Data from this product on Open Food Facts (barcode 0025000134050, last edited 1 December 2025), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.