Is Simple Mills Pop Mmmm's Baked Snack Crackers Cheddar ultra-processed?

4 oz Puffed salty snacks Sold in the United States

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

E160c Paprika extract

21 ingredients
5 additives
Nutri-Score D

Less processed puffed salty snacks

Harvest Snaps Lightly Salted Crispy Baked Veggie Snacks Calbee 10 ingredients · 1 additive NOVA group 3
Original Sun Chips 8 ingredients · no additives NOVA group 3
popchips SEA SALT Popchips 5 ingredients · no additives NOVA group 3
GIANT Peruvian Inca Corn Snacks - Salted Trader Joe's 3 ingredients · no additives NOVA group 3

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Butternut Squash, Tapioca Starch (processing marker), Arrowroot, Sunflower Oil (processing marker), Red Bean, Cheddar Cheese (processing marker) (cultured milk, salt (processing marker), enzymes), Nonfat Milk, Yeast, Sea Salt (processing marker), Lactic Acid, Baking Soda, Onion, Garlic, Paprika, Rosemary Extract, Annatto, Paprika Extract (ultra-processing marker), Nutritional Yeast

Additives: E160c Paprika extract , E270 Lactic acid , E392 Extracts of rosemary , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

Organic Butternut Squash, Tapioca Starch, Arrowroot, Organic Sunflower Oil, Organic Red Bean, Organic Cheddar Cheese (organic cultured milk, salt, enzymes), Organic Nonfat Milk, Yeast, Sea Salt, Lactic Acid, Baking Soda, Organic Onion, Organic Garlic, Organic Paprika, Rosemary Extract, Annatto Extract, Paprika Extract, Organic Nutritional Yeast

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.

5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salty snacks Products in the category "Salty snacks" are at least group 3.
Salt Salt, added for taste and preservation.
Starch Starch extracted from cereals or potatoes, used to thicken.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
Cheese Cheese is milk preserved with salt, cultures and rennet.

How the NOVA groups work

Among 90 puffed salty snacks

From least to most processed, this one ranks 31st. 77% of the puffed salty snacks here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 90 puffed salty snacks, least processed first

About this information

Data from this product on Open Food Facts (barcode 0810021671734, last edited 21 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.