Is Sainsburys Taste The Difference Crusty Rolls ultra-processed?

Bakery products Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Gluten
Vegetable fiber

13 ingredients
1 additive

Less processed bakery products

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour, Water, Rye Sourdough, Yeast, Alcohol, Wheat Gluten (ultra-processing marker), Salt (processing marker), Wheatgerm, Malted Wheat Flour, Deactivated Yeast, Wheat Fibre (ultra-processing marker), Antioxidant (Ascorbic Acid)

Additives: E300 Ascorbic acid

As written on the pack

Wheat Flour, Water, Dehydrated Rye Sourdough, Yeast, Alcohol, Wheat Gluten, Salt, Fermented Wheatgerm, Malted Wheat Flour, Deactivated Yeast, Wheat Fibre, Antioxidant: Ascorbic Acid.

What makes it ultra-processed

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.

1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.

How the NOVA groups work

Among 43 bakery products

From least to most processed, this one ranks 30th. 60% of the bakery products here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 43 bakery products, least processed first

About this information

Data from this product on Open Food Facts (barcode 5063334012168, last edited 11 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
General information, not medical or dietary advice. Check the pack if you have an allergy.