Is Sainsbury's Fresh custard ultra-processed?

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Pack of Sainsbury's Fresh custard

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 12 ingredients
  • 2 additives

Ingredients

Ultra-processing Processing signs are highlighted

British Cows' Milk, Water, Sugar (processing marker), Thickener (ultra-processing marker) (Modified Maize Starch (ultra-processing marker)), British Cream (Cows' Milk), Flavouring (ultra-processing marker), Stabiliser (Tara Gum (ultra-processing marker)), Colour (ultra-processing marker) (Carotenes (ultra-processing marker))

Additives: E160a Carotene , E417 Tara gum

As written on the pack

British Cows' Milk, Water, Sugar, Thickener: Modified Maize Starch; British Cream (Cows' Milk) (3.5%), Flavouring, Stabiliser: Tara Gum; Colour: Carotenes

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
  • E417 Tara gum Stabilisers are substances which make it possible to maintain the physico-chemical state of a foodstuff; stabilisers include substances which enable the maintenance of a homogenous dispersion of two or more immiscible substances in a foodstuff, substances which stabilise, retain or intensify an existing colour of a foodstuff and substances which increase the binding capacity of the food, including the formation of cross-links between proteins enabling the binding of food pieces into re-constituted food.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Thickener Thickeners, often gums or modified starches, make liquids more viscous so that a product feels richer than its ingredients alone would make it.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

About this information

  • Data from this product on Open Food Facts (barcode 01205763, last edited 5 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.