Is Sainsbury's Fresh custard ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- 12 ingredients
- 2 additives
Ingredients
Ultra-processing Processing
British Cows' Milk, Water, Sugar (processing marker), Thickener (ultra-processing marker) (Modified Maize Starch (ultra-processing marker)), British Cream (Cows' Milk), Flavouring (ultra-processing marker), Stabiliser (Tara Gum (ultra-processing marker)), Colour (ultra-processing marker) (Carotenes (ultra-processing marker))
Additives: E160a Carotene , E417 Tara gum
As written on the pack
British Cows' Milk, Water, Sugar, Thickener: Modified Maize Starch; British Cream (Cows' Milk) (3.5%), Flavouring, Stabiliser: Tara Gum; Colour: Carotenes
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
- E417 Tara gum Stabilisers are substances which make it possible to maintain the physico-chemical state of a foodstuff; stabilisers include substances which enable the maintenance of a homogenous dispersion of two or more immiscible substances in a foodstuff, substances which stabilise, retain or intensify an existing colour of a foodstuff and substances which increase the binding capacity of the food, including the formation of cross-links between proteins enabling the binding of food pieces into re-constituted food.
- Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
- Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
- Thickener Thickeners, often gums or modified starches, make liquids more viscous so that a product feels richer than its ingredients alone would make it.
- Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.
About this information
- Data from this product on Open Food Facts (barcode 01205763, last edited 5 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- General information, not medical or dietary advice. Check the pack if you have an allergy.