Is Purely Inspired Organic Protein Plant-Based Protein Powder - Rich Decadent Chocolate ultra-processed?

Protein powders Sold in the United States

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
E412 Guar gum

17 ingredients
1 additive

Less processed protein powders

Almond Protein Powder Bob's Red Mill 1 ingredient · no additives NOVA group 1
Hemp Protein Powder Manitoba Harvest 1 ingredient · no additives NOVA group 1
Simple Plant Protein Powder Chocolate Peanut Butter Cup Orgain 6 ingredients · no additives NOVA group 1
Unflavored plant based protein Truvani 3 ingredients · no additives NOVA group 1

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

protein blend (pea protein, brown rice protein), cane sugar (processing marker), fruit, veggie blend (alfalfa, spinach, broccoli, flaxseed, blueberry), guar gum (ultra-processing marker), natural flavors (ultra-processing marker), rebaudioside a (stevia extract), papain, lactospore bacillus coagulans

Additives: E412 Guar gum

As written on the pack

Organic protein blend (organic pea protein, organic brown rice protein), organic cane sugar, organic fruit and veggie blend (organic alfalfa, organic spinach, organic broccoli, organic flaxseed, organic blueberry), organic guar gum, organic natural flavors, organic rebaudioside a (stevia extract), papain, lactospore bacillus coagulans.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E412 Guar gum Guar gum is a thickener ground from the seeds of the guar plant.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 150 protein powders

From least to most processed, this one ranks 23rd. 95% of the protein powders here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 150 protein powders, least processed first

About this information

Data from this product on Open Food Facts (barcode 0631656603804, last edited 8 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
General information, not medical or dietary advice. Check the pack if you have an allergy.