Is it ultra-processed?
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Is Pulsin High fibre brownie chocolate hazelnut ultra-processed?

4 x 35 g Brownies Sold in the United Kingdom

Pack of Pulsin High fibre brownie chocolate hazelnut

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 23 ingredients
  • 3 additives
  • Nutri-Score D

Less processed brownies

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Date Paste 22%, Peanuts 22%, Chicory Fibre, Chocolate Chips (Cocoa Mass, Sweetener (Xylitol), Cacao Butter, Emulsifier (Sunflower Lecithin)), Peanut Butter 7%, Brown Rice, Hazelnuts 5%, Brown Rice Malt, Cacao Butter 5%, Cacao Powder 5%, Concentrated Grape Juice, Rice Starch, Natural Flavouring, Sea Salt, Green Tea Extract, Antioxidant (Vitamin E)

Additives: E322 Lecithins , E322i Lecithin , E967 Xylitol

As written on the pack

Date Paste (22%), Peanuts (22%), Chicory Fibre, Chocolate Chips* (Cocoa Mass, Sweetener (Xylitol), Cacao Butter, Emulsifier (Sunflower Lecithin)) (8%), Peanut Butter (7%) , Brown Rice Bran, Hazelnuts (5%), Brown Rice Malt, Cacao Butter (5%), Cacao Powder (5%), Concentrated Grape Juice, Rice Starch, Natural Flavouring, Sea Salt, Green Tea Extract, Antioxidant (Vitamin E).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E967 Xylitol Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Sweetener Sweeteners give sweetness with few or no calories, many at hundreds of times the strength of sugar.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 29 brownies

From least to most processed, this one ranks 13th. 93% of the brownies here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 29 brownies, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5060142012397, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.