Is it ultra-processed?
Menu

Is PepsiCo Kurkure Naughty Tomato ultra-processed?

Flavoured potato crisps Sold in the United States and India

Pack of PepsiCo Kurkure Naughty Tomato

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 28 ingredients
  • 1 additive
  • Nutri-Score E

Less processed flavoured potato crisps

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Rice Meal 37.6%, Edible Vegetable Oil (Palmolein Oil), Corn Meal 18.8%, Gram Meal 6.2%, Sugar, Salt, Tomato 1.2%, Spices, Condiments (Chilli, Onion, Spices Extract, Black Pepper, Cinnamon Powder, Clove, Ginger Powder, Garlic, Nutmeg), Beetroot, Citric Acid (e330), contains added flavours (flavouring (natural flavouring, nature identical flavouring), substances), Used as natural flavouring agent

Additives: E330 Citric acid

As written on the pack

Rice Meal (37.6%), Edible Vegetable Oil (Palmolein Oil), Corn Meal (18.8%), Gram Meal (6.2%), Sugar, Salt, Tomato Powder (1.2%), *Spices & Condiments (Chilli Powder, Onion Powder, Spices Extract, Black Pepper Powder, Cinnamon Powder, Clove Powder, Ginger Powder, Garlic Powder, Nutmeg Powder), Beetroot Powder, Citric Acid (INS 330). CONTAINS ADDED FLAVOURS (NATURAL AND NATURE IDENTICAL FLAVOURING SUBSTANCES) *Used as natural flavouring agent.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salty snacks Products in the category "Salty snacks" are at least group 3.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 191 flavoured potato crisps

From least to most processed, this one ranks 28th. 95% of the flavoured potato crisps here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 191 flavoured potato crisps, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 8901491103442, last edited 15 January 2025), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.