Is Nature valley crunchy dipped ultra-processed?

8 x 20 g Sold in the United Kingdom

Pack of Nature valley crunchy dipped

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 19 ingredients
  • 4 additives
  • Nutri-Score E

Ingredients

Ultra-processing Processing signs are highlighted

oat flakes 34.8%, sugar (processing marker), palm fat, wheat flour 11.9%, oat flour 3%, whey powder (ultra-processing marker), invert sugar syrup (ultra-processing marker), fat-reduced cocoa powder 1%, salt (processing marker), whole milk powder (processing marker), emulsifiers (ultra-processing marker), lecithins (ultra-processing marker) (soy, wheat), raising agent (sodium bicarbonate), natural flavourings (ultra-processing marker), acid (citric acid)

Additives: E322 Lecithins , E330 Citric acid , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

whole grain oat flakes (34,8%), sugar, palm fat, whole grain wheat flour (11,9%), whole grain oat flour (3%), whey powder (milk), invert sugar syrup, fat-reduced cocoa powder (1%), salt, whole milk powder, emulsifiers (lecithins (soy, wheat), raising agent (sodium bicarbonate), natural flavourings, acid (citric acid), for allergens, see ingredients in bold, may contain eggs and tree nuts,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

About this information

  • Data from this product on Open Food Facts (barcode 8410076601933, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.