Is it ultra-processed?
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Is Muller Rice Strawberry ultra-processed?

170 grams Puddings Sold in the United Kingdom

Pack of Muller Rice Strawberry

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 20 ingredients
  • 4 additives
  • Nutri-Score C

Less processed puddings

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Buttermilk, Water, Sugar, Rice 7%, Skimmed Milk, Strawberries 5%, Cream, Skimmed Milk, Modified Maize Starch, Stabiliser (Guar Gum), Salt, Flavourings, Colouring Food (Beetroot Juice Concentrate), Acidity Regulators (Citric Acid), Sodium Citrates, Colour (Carmines)

Additives: E120 Cochineal , E330 Citric acid , E331 Sodium citrates , E412 Guar gum

As written on the pack

Buttermilk, Water, Sugar, Rice (7%), Skimmed Milk from Concentrate, Strawberries (5%), Cream (Milk) (4%), Skimmed Milk, Modified Maize Starch, Stabiliser: Guar Gum, Salt, Flavourings, Colouring Food: Beetroot Juice Concentrate, Acidity Regulators: Citric Acid, Sodium Citrates, Colour: Carmines

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E120 Cochineal Carmine is a red colour made from cochineal insects.
  • E412 Guar gum Guar gum is a thickener ground from the seeds of the guar plant.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 95 puddings

From least to most processed, this one ranks 59th. 92% of the puddings here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 95 puddings, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4025500278090, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.