Is Milbona Rhubarb Creamy Proviact Bífido Culture Yogurt ultra-processed?

115g Fruit bifidus yogurts Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Colour
Flavouring
Modified starch
E150a Plain caramel

11 ingredients
2 additives
Nutri-Score C

Less processed fermented dairy desserts with fruits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Yogurt 77%, Sugar (processing marker), Rhubarb 8%, Water, Modified Maize Starch (ultra-processing marker), Flavourings (ultra-processing marker), Colour (ultra-processing marker) (Plain Caramel (ultra-processing marker)), Acidity Regulator (Sodium Citrates), Bifidobacterium

Additives: E150a Plain caramel , E331 Sodium citrates

As written on the pack

77% Yogurt (Milk), Sugar, 8% Rhubarb Pieces, Water, Modified Maize Starch, Flavourings, Colour: Plain Caramel; Acidity Regulator: Sodium Citrates; Bifidobacterium.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E150a Plain caramel Plain caramel is a brown colour made by heating sugars.
Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Starch Starch extracted from cereals or potatoes, used to thicken.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 10 fruit bifidus yogurts

From least to most processed, this one ranks 5th. 100% of the fruit bifidus yogurts here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 10 fruit bifidus yogurts, least processed first

About this information

Data from this product on Open Food Facts (barcode 4056489894643, last edited 27 February 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.