Is Magicorn Eazy pop microwave popcorn ultra-processed?

Popcorn Sold in the United Kingdom

Yes, it's ultra-processed

Signs of ultra-processing in its ingredients:

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ultra-processing Processing signs are highlighted

Popping corn 80%, palm oil, salt (processing marker), avouring, natural colour (ultra-processing marker) (e160aii (ultra-processing marker))

Additives: E160a Carotene , E160aii Plant carotenes

As written on the pack

Popping corn (80%). palm oil, salt, avouring, natural colour E160a(ii)

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
Colour Colours are added to restore colour lost in processing or to make a product look more appealing.

1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

From least to most processed, this one ranks 149th. 57% of the popcorn here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

Data from this product on Open Food Facts (barcode 5023751000766, last edited 1 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.