Is it ultra-processed?
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Is M&s Food Authentic Brioche Rolls ultra-processed?

280 g (8 * 35 g) Brioches Sold in the United Kingdom, the United States and France

Pack of M&s Food Authentic Brioche Rolls

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 30 ingredients
  • 1 additive
  • Nutri-Score E

Less processed brioches

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Italian Tomatoes, Tomato Puree (Water, Tomato Paste), Olive Oil, Onion, Parmesan Cheese (Pasteurized Part Skim Milk, Cheese Cultures, Salt, Microbial Enzymes, Modified Food Starch), Romano Cheese Made From Cow's Milk (Cow's Milk, Cheese Cultures, Salt, Microbial Enzymes, Modified Food Starch), Asiago Cheese (Milk, Cheese Cultures, Salt, Microbial Enzymes, Modified Food Starch), Citric Acid, Dried Basil, Dried Oregano, Garlic Puree (Garlic, Water)

Additives: E330 Citric acid

As written on the pack

Italian Tomatoes, Tomato Puree (Water, Tomato Paste), Olive Oil, Onion, Parmesan Cheese (Pasteurized Part Skim Milk, Cheese Cultures, Salt, Microbial Enzymes, Modified Food Starch), Romano Cheese Made From Cow's Milk (Pasteurized Cow's Milk, Cheese Cultures, Salt, Microbial Enzymes, Modified Food Starch), Asiago Cheese (Pasteurized Milk, Cheese Cultures, Salt, Microbial Enzymes, Modified Food Starch), Citric Acid, Dried Basil, Dried Oregano. Garlic Puree (Garlic, Water)

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Cheese Cheese is milk preserved with salt, cultures and rennet.

How the NOVA groups work

Among 61 brioches

From least to most processed, this one ranks 4th. 97% of the brioches here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 61 brioches, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 00644846, last edited 17 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.