Is it ultra-processed?
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Is Lift Bars Bluberry Soreen ultra-processed?

4 Sold in the United Kingdom and the United States

Pack of Lift Bars Bluberry Soreen

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 33 ingredients
  • 5 additives

Ingredients

Ultra-processing Processing signs are highlighted

Fortified Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin (B3), Thiamin (B1)), Water, Sugar, Blueberry Nuggets 7% (Sugar, Blueberry Juice, Lemon Juice Concentrate, Gelling Agent (Pectin), Oat Fibres, Natural Flavouring, Colour (Anthocyanin), Acidity Regulator (Potassium Citrate)), Maize Starch, Apple Purée, Malted Barley Flour, Vegetable Fats (Rapeseed, Palm), Salt, Natural Flavouring, Preservative (Calcium Propionate), Yeast

Additives: E163 Anthocyanins , E282 Calcium propionate , E332 Potassium citrates , E332ii Tripotassium citrate , E440 Pectins

As written on the pack

Fortified Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin (B3), Thiamin (B1)), Water, Sugar, Blueberry Nuggets (7%) (Sugar, Blueberry Juice Concentrate, Lemon Juice Concentrate, Gelling Agent: Pectin, Oat Fibres, Natural Flavouring, Colour: Anthocyanin, Acidity Regulator: Potassium Citrate), Maize Starch, Apple Purée, Malted Barley Flour, Vegetable Fats (Rapeseed, Palm), Salt, Natural Flavouring, Preservative: Calcium Propionate, Yeast.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E163 Anthocyanins Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Gelling agent Gelling agents such as pectin, gelatine or carrageenan set liquids into gels and stabilise textures.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.

How the NOVA groups work

About this information

  • Data from this product on Open Food Facts (barcode 5055959200037, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.