Is it ultra-processed?
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Is Kukure Masala Munch ultra-processed?

100g Crisps Sold in the United Kingdom

Pack of Kukure Masala Munch

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 26 ingredients
  • 3 additives
  • Nutri-Score E

Less processed crisps

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Rice Flour, Maize Flour, Chickpea Flour, Vegetable Oil Blend (Sunflower, Corn), Masala Munch Seasoning (Salt, Onion, Sugar, Flavourings, Potassium Chloride, Coriander, Black Rock Salt, Garlic, Cayenne Pepper, Cumin, Acid (Citric Acid), Fenugreek, Ginger Powder, Black Pepper, Spices, Colours (Paprika Extract, Plain Caramel))

Additives: E150a Plain caramel , E160c Paprika extract , E330 Citric acid

As written on the pack

Rice Flour, Maize Flour, Chickpea Flour, Vegetable Oil Blend (Sunflower, Corn), Masala Munch Seasoning [Salt, Onion Powder, Sugar, Flavourings, Potassium Chloride, Coriander Powder, Black Rock Salt, Garlic Powder, Cayenne Pepper Powder, Cumin Powder, Acid (Citric Acid), Fenugreek Powder, Ginger Powder, Black Pepper, Spices, Colours (Paprika Extract, Plain Caramel)]

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E150a Plain caramel Plain caramel is a brown colour made by heating sugars.
  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salty snacks Products in the category "Salty snacks" are at least group 3.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 1,471 crisps

From least to most processed, this one ranks 1083rd. 64% of the crisps here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,471 crisps, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000328314822, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.