Is Kiddylicious Melty button ultra-processed?

6g Snacks and desserts for babies Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring

11 ingredients
1 additive

Less processed snacks and desserts for babies

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Jasmine rice, banana 9.9%, sunflower oil (processing marker), tapioca starch (processing marker), pumpkin 7.7%, apple juice, natural banana flavour (ultra-processing marker), vitamin E (mixed tocopherols), thiamin (vitamin B1)

Additives: E306 Tocopherol-rich extract

As written on the pack

Jasmine rice flour, banana powder (9.9%), sunflower oil, tapioca starch, pumpkin powder (7.7%), apple juice concentrate, natural banana flavour, vitamin E (mixed tocopherols), thiamin (vitamin B1).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Starch Starch extracted from cereals or potatoes, used to thicken.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 25 snacks and desserts for babies

From least to most processed, this one ranks 19th. 44% of the snacks and desserts for babies here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 25 snacks and desserts for babies, least processed first

About this information

Data from this product on Open Food Facts (barcode 5060040252741, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
General information, not medical or dietary advice. Check the pack if you have an allergy.