Is Kettle Sea Salt & Balsamic Vinegar of Modena Potato Chips ultra-processed?

25 g Crisps Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Maltodextrin

16 ingredients
1 additive
Nutri-Score D

Less processed crisps

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Select Potatoes, Vegetable Oils (processing marker) (Rapeseed Oil, Sunflower Oil), Seasoning with Sea, Balsamic Vinegar of Modena (Sea Salt (processing marker), Balsamic Vinegar of Modena, Potato Maltodextrin (ultra-processing marker), Sugar (processing marker), Pot Starch, Acid (Citric Acid), Natural Flavouring (ultra-processing marker)), Note (product may be fried either of the oils listed and a blend may be used dependant on availability of supply)

Additives: E330 Citric acid

As written on the pack

Select Potatoes, Vegetable Oils (Rapeseed Oil, Sunflower Oil)*, Seasoning with Sea and Balsamic Vinegar of Modena (Sea Salt, Balsamic Vinegar of Modena, Potato Maltodextrin, Sugar, Pot Starch, Acid: Citric Acid; Natural Flavouring). *In varying proportions. Note: product may be fried either of the oils listed or a blend may be used dependant on availability of supply. Gluten-Free

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.

4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salty snacks Products in the category "Salty snacks" are at least group 3.
Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 1,471 crisps

From least to most processed, this one ranks 761st. 64% of the crisps here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,471 crisps, least processed first

About this information

Data from this product on Open Food Facts (barcode 5017764003128, last edited 3 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.